During my time at Bluesye, we partnered with the CDA to boost their visibility and credibility across the Netherlands. We developed the creative direction and campaign concept, drawing from their centrist positioning. The visual system used split imagery and centered headlines to symbolize balance and inclusivity, portraying CDA as a party for everyone. The campaign included out-of-home flyers, candidate posters, and social media banners. The results surpassed their previous campaigns, demonstrating significant impact.